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Britney Spears Sues Skechers
Roller Skate Endorsement Deal Goes Sour
Skechers Sues Britney
On December 23, 2002, Britney Spears filed a $1.5 million lawsuit against
Skechers Footwear of California, saying the company failed to pay
her adequately for endorsing a line of quad roller skates and accessories
and that they backed out of an agreement to sponsor one of her tours.
Some of the claims mentioned in the lawsuit:
Spears is seeking $1 million in damages because of
Skechers alleged failure to meet the terms of the Britney
Skates endorsement agreement
and $500,000 because of the company's alleged failure
to meet the terms of the tour sponsorship agreement.
The deal for Skechers to promote Britney's own line of skates and
acessories fell through because Skechers was slow to find
an outside company to manufacturer Britney Roller Skates.
Skechers used the pop singer in their skate advertisements before
the Britney line of skates was available, thereby increasing the
sales of their own brand of skates.
These things caused sales of the Britney skates
to be lower than expected, therefore Spears did not receive
the bonuses she expected.
Skechers backed out of a written agreement to sponsor
her 2001/2002 concert tour.
Britney Spears signed an agreement to endorse Skechers footwear
in 2001 and she signed a second agreement to endorse her own line of
quad roller skates in 2002.
In March of 2003, Skechers filed a counter lawsuit
against Spears (see
Skechers Counter Sues Britney Spears).
Skechers Counter Sues Britney Spears
Skechers Announces Britney Skate Campaign
Britney Signs Skechers Roller Skate Deal
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